The objective of this blog is to provide access to evidence-based science and practice within nutrition, health and performance and to communicate information in a transparent and easy to digest way to as wide of an audience as possible. There is so much misinformation within the health and fitness industry through bad individuals and companies deliberately misleading people for financial gain or to further an ethical agenda. There is also science out there that is misinterpreted by no fault of the individuals interpreting it, but just lack the scientific wherewithal to unpack complex and nuanced topics that require a more tentative approach. Science is often not black and white and to start making absolute statements about certain topics based off a couple of abstracts on Pubmed is not only short-sighted but it can also be dangerous if people listen to recommendations where the full picture hasn't been understood. Human health and wellbeing is important, its essential we make the right decisions when we make choices that can affect us and the people we advise.

This blog will also be a place to dispel and bust prevailing myths in the health and fitness industry and it will be used as a tool to explore different ideas which will help to further our understanding of various scientific concepts that will develop and improve the information we provide that will in turn, benefit all. We welcome criticism and new literature that is contrary to what we initially propose on here, this isn't about who is correct, it's about what is correct and the truth should always be the priority.

There will always be a huge emphasis on scientific evidence, therefore the need for references within this blog is essential. I will close this introduction by just explaining how references will work on the blog.

All references will be in the Havard style of referencing and the format of it looks like this: (Author, 2018). It contains the author(s) of the publication and the year that it was published. All references within this blog will be 'in-text', meaning the reference will be inserted after the sentence that it relates to and the full reference will be contained at the end of the blog post within the 'Reference List'. Both the 'in-text' and full reference will be a clickable link that will be formatted in red, this will take you to the full text of the publication if it's available. 

We hope you enjoy reading and get massive value out of the content we create.

- Benjamin R. Holmes